Jane Von Bergen from the Philly Inquirer recently wrote this post about the “Purple Squirrel” syndrome, something that I discussed with her when we chatted about the proliferation of credentials.  Credentials can be very useful in a job search because the provide concrete proof of your skills and talents.   If you are having difficulty finding work because credentials are being required that you do not possess, consider pursuing that credential while you are unemployed.   There are often on-line or self study programs to help you prepare for any exams that you must take.  

See Jane’s full article below: